Open House Flyer Template: A Free Editable Flyer, What to Include, and 10 Ideas

A good open house flyer template does two jobs. Before the open house, it gets people to show up. During it, it gives visitors something to take home that reminds them why they liked the place. This page covers what to include, how to write features that sound specific, three formats, how to get people through the door, and ten open house flyer ideas.

The free Open House Lead Kit includes an editable open house flyer in a PPTX file, with photo and QR code placeholders you replace with your own. It opens in PowerPoint, Google Slides, or Keynote, and imports into Canva. The same kit has sign-in sheets, an editable QR sign-in sign, and an open house checklist.

What Goes on an Open House Flyer Template

Check these off before you print:

• "Open House" with the day, date, and time in the largest type on the page
• Full property address
• List price (if the seller approves)
• One photo: the best exterior or the main living space
• Beds, baths, and finished square footage with the source (assessor, appraisal, or measured)
• Three to five specific features
• QR code to the property page or your digital sign-in
• [Your Name], [Phone], [Email]
• [Brokerage] name, shown the way your state requires, and any license number required
• Equal Housing Opportunity logo or statement, if your brokerage requires it

Your brokerage name belongs on every flyer. NAR's Code of Ethics requires members to show their firm's name in any advertising, and state license laws (Texas and Florida, for example) require it too.

Write Feature Bullets That Sound Specific

Visitors have read the same five adjectives on every flyer this year. Specific facts stand out because nobody else bothers to write them.

Ask the seller for the years and receipts before you write. One verified detail beats three guesses.

Wording to leave off the flyer

Describe the property, never the people who might live there. Skip lines like "perfect for young couples," "adults only," or "great for singles." Room names such as "family room" and "master bedroom" are fine under HUD's long-standing guidance. Leave subjective neighborhood claims like "safe area" or "great schools" off the flyer. If a visitor asks about schools or crime, you can share objective, sourced data, as long as you give every visitor the same information.

Open House Flyer Template Layouts

Layout 1: The single-page handout

This is the format of the flyer in the kit: a portrait page with "Open House" and the day, date, and time across the top, a large photo, then the address, price, and feature bullets beside a box for your QR code. A footer holds your name, brokerage, phone, email, logo, and any required brokerage disclosures. If you print double-sided, add a floor plan or room list on the back.

This is the one you set on the kitchen counter and hand to every visitor.

Layout 2: The neighbor invite

Build this one yourself as a half-sheet or door hanger. Headline: "You're invited to a neighbor preview." Body copy:

Neighbors are curious, and some are quietly thinking about their own move. Leave these at doors on the street during the week. Skip any home with a "No Soliciting" sign and follow local solicitation rules.

Layout 3: The social square

Build this one yourself too: a 1080 by 1080 graphic for posts and stories. Photo fills the frame, with a bar across the bottom: "Open House [Day] [Time] | [Property Address] | [List Price]." Put your brokerage name on the graphic and the full details in the caption.

How to Make an Open House Flyer

1. Open the template and replace the photo first. Everything else is arranged around it.
2. Type the date and time, then read them out loud against your calendar. Wrong dates are an easy mistake to miss.
3. Paste in the address and price exactly as they appear in the MLS.
4. Write five feature bullets from the seller's receipts and your listing notes. Cut to three if they crowd the page.
5. Make a QR code with the tool of your choice, place it in the QR box, and scan it with your phone to confirm it opens the right page.
6. Add your contact block, brokerage name, and anything else your brokerage requires.
7. Send a PDF proof to the seller to confirm facts, and to your broker if your brokerage reviews advertising.
8. Export print and social versions from the same file so the details always match.

How to Get People to Come to Your Open House

A flyer only works if it reaches people. Use the same file in several places:

• MLS and listing sites. Add the open house to your MLS listing, following MLS rules, so it shows up where buyers and their agents search.
• Social posts. Post the social square early in the week and again the morning of.
• Email. Send the flyer as a PDF to your opted-in buyer list and to agents who have shown the home.
• Neighbors. Drop invites on the surrounding streets a few days ahead.
• Yard sign box. Keep a stack in the sign box so drive-by traffic can grab one any day.
• Directional signs. Place them on the route visitors will drive, following local sign rules and with permission on private property.

10 Open House Flyer Ideas

1. Neighbor preview hour. Use Layout 2 to invite the street an hour before the public open.
2. Systems timeline. A small table of the roof, furnace, AC, water heater, and windows with install years. Buyers ask about these anyway.
3. Floor plan on the back. Even a simple sketch with room dimensions helps visitors remember the layout.
4. Utility snapshot. Ask the seller for recent utility bills and show them as a range. Label the source.
5. Recent sales nearby. Three recent sales with address, date, and price, if your MLS rules allow you to share them. Pull current data, don't guess.
6. Commute and errands map. Distances to highways, transit, parks, groceries, and major employers. Stick to places and minutes.
7. Buyer question list. "Questions worth asking at any open house," with a line for notes. Visitors keep it.
8. Video tour QR. A second QR code that opens a walk-through video for anyone who wants to show someone later.
9. Twilight open house. A weekday evening open with the lights on. Lead with the time: "Tuesday, 5 to 7 p.m."
10. Seller-side line. A small line at the bottom: "Thinking of selling nearby? Scan to request a price opinion for your home." It catches neighbors who came to see how the home was priced.

Print and Photo Tips

• Use the photo with the most natural light. A bright main room usually beats a gray exterior shot.
• Keep body text at 11 points or larger so visitors can read it easily.
• Print the handout on heavier paper. It feels like a document worth keeping.
• Leave white space around the QR code and make it at least an inch wide so phones can read it.
• Match your brokerage's brand guide if it has one.
• Date every version in the file name so you never set out last week's flyer.

How many open house flyers to print

Print for the traffic you expect, based on your own past sign-in counts at similar prices nearby, plus extras for neighbor invites and the sign box. Short runs mean nothing goes to waste when the price or date changes.

When to Use It

• Every public open house, printed and on the counter
• The week before, as neighbor invites and social posts
• In the yard sign box for drive-by traffic
• After a price change, as a fresh flyer with the new number and a new open house date

Print a test copy at home before you send it to the print shop. Small type and dark photos look fine on screen and fall apart on paper.

Sources

• 42 U.S.C. 3604, Fair Housing Act (Cornell LII)
• HUD 1995 advertising guidance memo (copy hosted by Metro Fair Housing Services)
• NAR, 2026 Code of Ethics and Standards of Practice
• NAR, Clear Cooperation Policy Statement 8.00
• NAR, Multiple Listing Options for Sellers
• 22 Tex. Admin. Code 535.155, advertising rules (Cornell LII)